ANATOLIAN AROMAS
After meticulously sketching 30 thumbnails, I distilled my vision down to the top three contenders. Among these, the final selection was clear; I chose the thumbnail featuring the unmistakable silhouette of Istanbul's cityscape. This design not only captures the essence of the location but also incorporates the moon and crescent symbols from the Turkish flag, weaving a narrative of national heritage into the visual identity. The entire composition is thoughtfully encased within the outline of a traditional Turkish lantern, symbolizing warmth and welcome.
In the quest for the perfect typeface, I sought calligraphy that resonates with the Ottoman or Turkish cultural heritage, characterized by its intricate swirls, dots, and the distinct shapes typical of Arabic script. This decision was aimed at embedding authentic Turkish calligraphic elements into the logo, ensuring that it is not only legible but also rich in cultural significance.
For the color scheme, I selected green for its deep-rooted symbolism in nature, fertility, and life. This choice is further enriched by green's importance in Islam, where it denotes paradise and is frequently featured in the decor of mosques and religious texts. The Arabic inscription, translating to "Peace be upon you" (As-salamu alaykum), adds a layer of welcoming and peace, inviting viewers into a space of cultural appreciation and unity.
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